
Like Borat, Brüno is based on a character previously featured on “Da Ali G Show” by the fearless comic Sacha Baron Cohen. Also Like Borat, much of Brüno’s humor is derived from shock value and a sense of guerilla filmmaking. Although this one has a slightly more cohesive storyline and appears to be more scripted than that earlier movie.
Brüno is the flamboyant host of a television fashion show in Germany. He lives happily with his pygmy lover. When he gets fired from his job and dumped by his boyfriend he sets off for L.A. to become a superstar. Once in Los Angeles he tries his hand at various ways of becoming famous. Some of them are funnier than others.
Whether screening a TV pilot that includes a close-up of a swinging penis, or going on a talk show with his newly adopted African baby named OJ, or talking to a rather effeminate minister who specializes in converting gay men straight, or hanging out with a group of swingers at a sex party while everyone around him is screwing, or getting in a cage fight in front of a rowdy crowd only to begin making out with his opponent, Brüno tries hard to shock its audience. I found much of it mirth inducing but can honestly say I didn’t find any of it to be shocking. Anyone that has seen Borat will know what to expect.
The line that I laughed the hardest at was when Brüno goes on a camping, hunting trip with three straight good-old-boys. As they are sitting around a fire at night, Brüno says something about them being like a new version of Sex and the City and he asks them which one each of them would be. One of the guys responds that he “ain’t nothing like them Sex and the City gals”. Without missing a beat Brüno responds, “That’s such a Samantha thing to say.”
Yes Brüno has some hilarious moments. Unfortunately it also has a been-there done-that feel to it. It is time for Sacha Baron Cohen to figure out a different angle.


















