
In 2007 Jay Baruchel and Seth Rogen made a short film titled, Jay and Seth Versus the Apocalypse. It was written by Rogen, Evan Goldberg and Jason Stone. Here they expanded on that idea, with Rogen and Evan Goldberg writing and directing.
The gimmick of the film is that everyone is playing themself, sort of. Thus, Seth Rogen and Jay Baruchel are playing Seth Rogen and Jay Baruchel, who attend a party at James Franco's house. The other party guests are mostly a collection of their previous co-stars such as Jonah Hill, Danny McBride and Michael Cera. Everyone basically stands around doing drugs while talking about their films. The standout at this point is Michael Cera who is shown to be a cokehead. His line, "Is it bad?" is hilarious within the context.
Jonah Hill's nice guy persona is the opposite of McBride's obnoxious asshole persona. James Franco is little more than a stoner. Rogen and Baruchel are the most rounded characters, playing friends who have recently distanced themselves from each other. Emma Watson is the actress who has the most screen time, but she has little to do. Her presence does supply one of the most quotable lines in the film, " Hermione just stole all of our shit! "
Suddenly the Rapture happens and all the good people in the world are drawn up to heaven. Apparently no one in Hollywood is worthy, as none of the guests ascend into heaven. Afterwards, the world becomes a place of earthquakes, fires and marauding demons. Celebrities start dying off at a very quick pace, until all that is left are the actors shown in the film poster.
The survivors decide to hole up at Franco's house, but with a limited amount of food and an endless supply of egos, tempers soon rise. Allegiances are formed and everyone's weaknesses come to light. These guys may know how to make a movie or where to send their assistants to buy drugs, but when it comes to survival instincts, they're pitiful.
According to Rogen, he and Goldberg wrote the script with real elements of each actor's personality and then exaggerated and changed them to create their film personalities. Goldberg reportedly pushed the cast to do more and more extreme jokes. Some of which they balked at. The cum conversation between McBride and Franco is one that pushes the limits, but the most out there scene, in my opinion, is Channing Tatum's cameo.
The idea of a movie star playing themself in a movie seems like a unique idea, but it is not. Ava Gardner had a cameo as herself in The Band Wagon (1953) and Gloria Swanson played herself in Airport 1975 (1974). What makes This Is the End so surprisingly unique is that it clearly states that there is a God and you must earn your way into heaven. Name the last time Hollywood made a film where salvation comes in the form of believing in God and doing a selfless act.



















